Social Media Analyst Job Description

social media analytics tools

It won’t tick all the boxes, but as a freemium tool, it’s an excellent tool to have. Expect to see some sentiment and influencer scores, while you can also break down by source and order by popularity. Everything is set up with hugely versatile boolean queries, while you can use rules to tag and categorise mentions as they come in. You can also easily generate data visualizations from basic charts to emoji and topic clouds. Like anything in life, you get what you pay for, and the level of detail and flexibility can be much greater with a paid tool.

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals. Up-and-coming social media analytics tools like SHIELD are helping bridge that gap.

Curalate’s platform empowers businesses to understand which products score the most clicks and sales. This can directly inform your future campaigns and product strategy as you learn which sort of posts click with customers. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks. In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

Here’s a complete guide to Instagram analytics, covering the ins-and-outs of Instagram Insights. Available for all Page admins, Facebook Insights shows you the full stats behind your posts, your fans, and your reach. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages. Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns. Extract qualitative metrics by tracking hashtags on Twitter and Instagram.

In addition to tracking your basic analytics, it’s also beneficial to go beyond this and monitor your competitors and any discussions that are relevant to your business. One of the most useful types of social media analytics that many businesses don’t use as much as they should be tracking competition. You can find out which strategies are working well for them and which aren’t. A smaller company might learn valuable tips by “spying” on a much larger and more established business in the same niche or industry. A guide to understanding social media analytics, including how to access data, set goals, and find tools to advance your analytics skills.

The use of automated tools to enable mass surveillance of social media accounts is spiralling out of control. So says a new report from Freedom on the Net, which warns that nine in every 10 internet users are being actively monitored online. And where this might have been done by armies of analysts in the past, it is now automated. Advances in AI and pattern analytics have enabled billions of accounts to be watched in real time.

Before choosing a data analytical tool, it is essential to take into account the scope of work, infrastructure limitations, economic feasibility, and the final report to be prepared. It is a programming language for data analytics and data manipulation, which can easily access data from any source. SAS has introduced a broad set of customer profiling products for web, social media, and marketing analytics.

Luckily, social media data sheds light on the needs, interests, and pain points of every individual who interacts with your content and profile. Using these behavioral insights, you can build a content experience that’s customized to every prospect and customer.


Understanding reviews data can be incredibly helpful for new product development. Finding out how well people rate a similar product will give you indications of what people are looking for. Similarly, because reviews often involve star ratings, you can correlate this data to get numerical averages over time. Using this data alongside comments from social media research and web data means you can get a full picture of the view of a product or service. This can be the starting point for developing a new communication strategy, or for altering your current one around the audience you have.

These media sharing networks have proved to be an amazing asset for brands in order to promote their products and services. Media sharing networks can help you get in touch with an audience of hundreds and thousands of people. There is a very thin line between social networks and media sharing networks. but the thing that differentiates between the two networks is their basic objective.

  • You can learn more on YouTube analytics by checking out YouTube Creators Academy.
  • Platforms like Pulsar help you collect this data in one place to get a full picture of your topic.
  • There are several tools you can use to conduct your own social media research, including on the platforms themselves, or you can commission a survey from an expert research team.
  • And once you’ve developed a new product, you can use social media research to understand the mindsets, behaviors and affinities of your target audience to create marketing communications, visuals and experiences that click.

Of The Best Social Media Analytics Tools

The thing with analyzing your social media accounts from in-built tools is you can only find analytics of that account and not multiple accounts. If you are big on running contests on social media platforms then ShortStack is the best social media metrics tool for you for managing everything ranging from entry data to long-term campaign performance.

They offer integration with Google, extremely valuable data analysis reports, and tons of great marketing campaign tools. Analytics is increasingly used in education, particularly at the district and government office levels. For example, in a study involving districts known for strong data use, 48% of teachers had difficulty posing questions prompted by data, 36% did not comprehend given data, and 52% incorrectly interpreted data.

Monitor your brand mentions and competitors’ activity using the Twitter search widget. See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook. Decide whether to boost Facebook posts or not based on predictive analysis. Analyze audience sentiment towards your campaigns from their reactions and interactions. Predict your campaign’s performance with machine learning and make changes accordingly.

Is Analytics a good career?

Skilled data analysts are some of the most sought-after professionals in the world. Because the demand is so strong, and the supply of people who can truly do this job well is so limited, data analysts command huge salaries and excellent perks, even at the entry level.

You can filter by region, demographics, device, type of content, and more. Want to know more about how the Hootsuite Analytics Suite can help you power your social strategy? Download our infosheet on five things you can do with the Hootsuite Analytics Suite to build stronger customer connections. You’ll also see metrics for each of your profiles, including follower growth over time. You can select the metrics that matter most to you so you can see all the relevant results at a glance.

Big data analytics describes the process of uncovering trends, patterns, and correlations in large amounts of raw data to help make data-informed decisions. These processes use familiar statistical analysis techniques—like clustering and regression—and apply them to more extensive datasets with the help of newer tools.

From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information. That’s where TapInfluence comes in; it helps you find the right influencers for your business.

Our industry-specific frameworks created from social media research can deliver contextualized, action-oriented insights to strategy teams. Independent, objective marketing Social media research offers an objective view of your marketing, showing social media tracker where there are opportunities to increase reach and engagement. Continuous measurement through can help you to quantify your campaign performance and gain ROI. The amount of data that is generated in the business world is doubling every year.

Why Do We Need Social Media Channels?

You can learn more on YouTube analytics by checking out YouTube Creators Academy. There are several tools you can use to conduct your own social media research, including on the platforms themselves, or you can commission a survey from an expert research team.

Associated Data

It has in-depth analytics features that give you a clear understanding of your performance across all social platforms. social media are usually used to complement social media management tools. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy.

Posted in Social Media.

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