Calculating the consequences of dating sites’ assets in individual peer-interactivity and self-presentation on company performance

Calculating the consequences of dating sites’ assets in individual peer-interactivity and self-presentation on company performance

Abstract

With internet companies increasingly purchasing brand brand brand brand new technologies and applications in order to make their web sites appealing, social and interactive with e-store customers, less is famous concerning the success motorists for starters variety of e-store, particularly online online dating sites. Online dating sites are characterised by clients’ heavy utilization of self-presentations and frequency that is high of interactions utilizing the aim of getting a partner. Nonetheless, their particular share to online dating sites’ firm performance is not clear. This short article is designed to empirically examine the consequences associated with the two customer-focused internet functions: consumer self-presentation and peer-interactivity on firm-performance utilizing information from the dating website that is chinese. The findings confirm the key part of self-presentation for the dating web web site, where it dramatically influences the amount of peer-interactivity, visitors to a person’s profile web web page, and firm performance.Continue reading